How much should you budget for AdWords?

The most common questions I get as a consultant usually revolve around the the theme of “How much should I budget for my AdWords campaign?”

This is really a personal decision, and I can’t give you that number. All I can tell you is that you should budget the largest amount you can afford.

In order to create a good campaign, you need good data. And the only way to get relevant, personalized, actionable data is to drive traffic through your campaign and view the results in your analytics application.

Therefore, the less money you risk, the longer it will take to see results. Since time is money, you should try to maximize your expenditure within the first 2 months in order to generate momentum. After that, you should have a better idea of what would be appropriate for your company.

If you’re spending at least $1000 per month on your campaigns, I’d strongly recommend hiring a professional AdWords manager to set up and manage your account. This will help you save money by cutting your learning curve and eliminate costly mistakes.