Demographic Bidding Now Available

I’ve been hearing rumors for a while now, and it’s finally happened. Google has begun to offer demographic targeting for many of their content-network sites.

For example, a company that works within the “prostate cancer” niche can now focus their ads on Men who are 40 and over.

Although this has opened up a lot of new possibilities, supply is still limited. For now, only a few sites offer this new service:

• aooa.de
• asianave.com
• asianavenue.com
• beltrano.com.br
• blackplanet.com
• communityconnect.com
• cuantomedas.com
• cupidbay.com
• faithbase.com
• flirtbox.co.uk
• flodeo.com
• fotolog.com
• friendster.com
• gazzag.com
• gesichterparty.de
• glee.com
• hotornot.com
• imvu.com
• invisionfree.com
• migente.com
• miss34.com
• myspace.com
• nexopia.com
• parperfeito.com.br
• picturetrail.com
• plentyoffish.com
• proboards.com
• ratemybody.com
• sexyono.com
• unister.de
• wolke10.de
• youtube.com

Also, users under the age of 18 have been excluded form this type of demographic profiling.

This presents lots of new opportunities for the B2C market. I’m already starting to hear a lot of success stories.